Are You Driven Enough to Become Wealthy?

In our experience, desire matters more than strategy. There are hundreds of strategies that work, but without enough desire they go unused or get misapplied, and that is the main thing Ron Boling and I learned studying what actually moves people to build wealth.

Mental health, psychology, hypnosis and neuro linguistics. When I began this journey of building millionaires, I never thought it would be so shaped by those four topics, but here we are. For five years Ron and I worked together to identify the core principles behind wealth building. We reviewed our own experiences and interviewed hundreds of millionaires, multimillionaires and a few billionaires. We studied strategies, tested them in the real world, built multiple streams of income, and built nearly a dozen companies.

Getting to the Bottom of It

As we went deeper into passing our knowledge along, we found a factor we didn’t expect: the strategy for building wealth is almost secondary to a person’s level of desire to build it. Ron and I had many discussions about the difference between desire and motivation, and some of them turned into heated debates.

Reaching Consensus

We agree that there are hundreds of strategies that work, but without enough desire and motivation they end up largely unused or misapplied. We started out believing that knowledge was the key to building wealth, and soon discovered that knowledge alone mostly led to procrastination, even though it was still a necessary part of the formula.

As we tested this with early members of our community, we found that certain knowledge can increase a person’s desire, and so become the catalyst for the motivation they need. That input was seeing someone else’s result. I had posted a check from a flip we had done, and we saw a direct connection with how much action our members took. Seeing someone else’s result seems to ignite a desire response. Members started asking how the deal was done, and it brought the possibility forward for them.

We were able to repeat this by sharing the wins of other members, with the same effect each time. Unfortunately, that input has a limited effect and is quickly outweighed by everything else going on in a person’s life.

Increasing Accountability

So we turned to a mix of possibility based training and a social side that increases accountability, first in Facebook groups and then in our own community, which was less distracting and kept people focused on a common goal.

People are looking for purpose, and wealth for the sake of wealth is a poor motivator. But when you add the possibility of becoming a valued, contributing member of a tribe with a larger purpose, a person can fill that need for purpose by attaching themselves to a greater mission. That is where 100 Millionaires Inspired to Build 100 Millionaires came from: the statement alone carries both possibility and purpose.

Some barriers remained, and we addressed them with specialized coaches who bring both strategy and a higher level of accountability. The communication side of building wealth is likely the most complex part of everything we work on.

In Conclusion

If you’ve read this far, thank you for letting me share some of what we found, and for your commitment to our larger mission of bringing an understanding of abundance to more people. The mind is a marvelous thing, and the answers are already inside of you.

Ready to Go Deeper?

You can run your own return on equity on the calculator with your own numbers. Join us every Saturday at 10:00 AM ET for REAP, Real Estate Acquisition Principles, where we work through one wealth principle per week inside the Alchemist Nation community. The full set lives in the 52 wealth principles, and if you are not sure yet what kind of operator you are, start with the real estate operator archetype quiz. You can find the registration link at AlchemistNation.com under REAP.

Update from Gualter

I first wrote this in April 2022 for our community on Mighty Networks. What I updated for this version:

• Added an opening that states the finding up front: desire matters more than strategy.

• Cut the dollar amount of the flip check I mentioned; the point is that seeing a result sparked action, not the size of it.

• Cut “proven” from the description of the strategies, and the line saying the strategies “will effectively build millionaires”.

• Cut the paragraphs about the free courses and the coming software features, which described the community as it was in 2022.

• Corrected typos and grammar, and added the Saturday REAP invitation with its links.

Originally written April 2022; updated November 2026.

Educational purposes only. Not an offer or solicitation.